Why advertising on social media is important for every business?

Enriching Brand Awareness:

Without knowing your business’s existence, people have no way of becoming your customers. Social media elevates your visibility among potential customers, with the minimum amount of effort your business can gain a monumental reach covering the whole bandwidth of customers.

At NexGen, we have unique strategy for each social media platform to help you determine which is the optimal platform for you to advertise on.

Broadcast Authority:

Customers are increasingly savvier and depict a highly sophisticated nature while choosing a business to support. Before making a decision, they will rip the company apart and analyze every element which makes up the company, and they do this using the information provided online.

Will they find a desolate business or a silk-stocked brand? Setting up of profiles which are sturdy with frequent updates using relevant content will help build a brand’s authority and establish a positive first impression in the minds of the customers through social media

Showcasing Authenticity:

It is not the dry corporate-style social media posts which capture the customer’s attention, it is when the brand’s personality is depicted that the customers fall in love with the brand. Being unique and extracting the traits which your brand possesses and showcasing them is just the tip of the iceberg which is the techniques used by us to showcase authenticity.

Boost your site’s SEO

Since social media marketing acts as a major lead generator and brings most of the traffic to your website, this becomes a key factor for search engines like google, yahoo, and Bing to display your website on the top of the search page.

Facebook – Social Media Marketing

With over 2.38 billion monthly active users, Facebook is the biggest social media platform in the world. With such a massive number of users, it proves itself to be one of the, if not the best platforms to advertise and further promote the brand image of the user.

Even with such ever-increasing number of users and proved successes of various brands and businesses, there are still a large number of businesses which prefer the conventional method over marketing with the help of Facebook or any social media for that matter. This is mainly because of the lack of understanding as to how marketing via Facebook (social media) in general works. Facebook marketing help potential customers discover your businesses.

What do we do?

1. Periodic organic posts.
2. Analysis of the optimum time to post, both organic and paid ads.
3. Cross linking between various other social media platforms.
4. Creation of unique and catchy posts to increase the amount of engagement of both the website and the social media page.
5. Periodically updating the cover picture and the display picture.

Twitter – Social Media Marketing

With around 300 monthly active users, Twitter can’t be ignored when considering marketing via social media. With the presence of various bloggers, reviewers, businesses and potential customers being present in the same media exposes your business to various parties at once.

What do we do?

1. 1. Tweets regarding interesting information about our brand and our product’s market.
   2. Increasing the traffic using promotional activities.
   3. We manage and further better your brand image.
   4. A steady communication between the consumer and the business.
   5. Further broaden your network in the right market.

LinkedIn – Social Media Marketing

Being the biggest business-oriented site, it has proved time and again that it is an exceptional place to promote your business. What makes LinkedIn different from other social media platforms is the fact that the majorities of the user have different mindsets and are completely business-oriented.

What do we do?

1. 1. 1. Improving your connections by posting constant updates about the happenings in your business.
      2. We will promote your blogs and other written content or write new one and post them to make you a market leader.
      3. 3. Sharing your videos and YouTube video links to help your customers further understand your product.
      4. Requests for recommendations and endorsement from your connection.

Instagram- Social Media Marketing

With over 500 million daily users, Instagram is one of the most used social media platforms. Marketing on Instagram should be done smartly. We should take care of what we post, when to post and how often to post.

What do we do?

1. 1. 1. Help your brand increase its number of followers by posting and maintaining a very attractive and catchy feed.
      2. Creation of daily stories and later highlighting the necessary ones for the increased exposure of the brand.
      3. Management of ads and constant monitoring of the same.
      4. Creation of a strategy for online marketing of the products and the brand itself.

YouTube- Social Media Marketing

With over 300 hours of videos being uploaded every minute, YouTube is the biggest video sharing platform. While it is nothing new, YouTube marketing is one of forms of social media marketing which is used very rarely due to the lack of proper understanding as to how it works.

With the increasing tendency to watch videos over reading posts, the time to extract the maximum usage out of this is now.

How do we do it?

1. 1. 1. YouTube will be a significant force in your arsenal, while it has the ability to skyrocket your business, it also has the ability to ruin your whole business. We use it the right way and help your business improve drastically.
      2. Help creation of animations and short videos to be periodically posted.
      3. Maintaining the theme of the page and further improving it in order to increase the traffic.
      4. Creation of videos in such a way that it arouses curiosity amidst the viewers so that they view the website.

The world revolves around reviews, and not a purchase or a visit happens without at least going through a minimum of 7 reviews. Be it Justdails or Google reviews, it should be a brand’s top priority to ensure that their reviews are tip top and convey the best of the brand while being completely ethical about it. We manage the reputation by monitoring, identifying and influencing the image and the credibility of the brand online.

Benefits of Online Reputation Management

Sales increase:

People resort to the internet to get opinions about a product, service or a brand. A negative comment or a review might just be the end of the brand. Whereas a positive comment might boost the sales to an exponential level.

Increased online exposure:

The best way to increase exposure is by search engine optimization and ORM. With less negative reviews, the brand is bound to gain a higher position in the search engines.

Enhancing the brand image:

Loyalty is the basis for any brand and something as silly as a negative review will affect the loyalty of the customers. Once negative material is shared across the internet, there is no taking it down and therefore will even affect the future potential customers. Our team at Nexgen will ensure that your brand image will only improve and not degrade.

Gaining trust:

No one would like to be left out, especially a customer. We need to portray a trustworthy image and live up to it with constant assistance and support.

What will you get with our Social Media Marketing services?

1. 1. 1. 1. More visibility and credibility online
         2. Penetration into your target markets
         3. Staying ahead of your competition
         4. Increase in quality referrals
         5. Increase in leads and traffic to your website
         6. Increased valuable public relations

Our other Digital Marketing Services also help your social media channels to reach more people such as SEO (Search Engine Optimization), PPC (Pay Per Click), Website Design & Development, E-commerce Development, etc..