- October 9, 2018
- Posted by: NexGen Digital
- Category: Digital Marketing
Why Social Media is important for your Business in 2019?
Social media is becoming one of the most important aspects of digital marketing, which provide great benefits to reach millions of customers worldwide, if you are not applying this profitable source in your Business, you are missing out wonderful marketing opportunity, as it makes it easy to spread the word about your product and mission.
1. Increase Brand Awareness
If public don’t know about your business, they can’t become your customers. Social media helps boost your visibility among potential customers; it let you reach wide audience by using a large amount of time and effort. And it is free to create a business profile on all the major social networks, so you have nothing to lose.
By applying a right social media strategy, it will help you significantly increase your brand recognition. If you want new customers to discover your services, If you hope to bring more local shoppers to your stores, By keeping your strategy specific, you can determine what social media platforms doing great and best-fit for your business.
2. Cost Effectiveness
Social media is possibly the most cost-effective way. Sign Up is free for almost all social networking platforms. But if you are deciding to go paid advertising on social media, always start with small to see what you should expect. Tt helps you achieve greater return on investment and hold a bigger budget for other business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately you get return on investment on the money you invested.
3. Increased Traffic
One of the benefits of Social Media is that it helps increasing your web traffic. By sharing your content on social media, you are giving reason to user to click-through your website. On social Media account, the more quality content you share, the more traffic you will generate.
4. Enhanced SEO Rankings for your Website
Social media presence is becoming vital factor in the rankings. Nowadays, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to optimise your website and update your blog regularly. Businesses share their content on social media to sending out the brand signal to search engine that increase brand validity, integrity, and constancy
5. Healthier Customer Satisfaction
Social media plays a tremendous role in communication platform. With the help of these Social platforms, creating a voice for your company is important in improving the brand image. Customers appreciate the when they post comments on your page, and they receive a modified reply rather than a computerised message. A brand that values their customers, takes the time to compose a personal message, perceived naturally in the positive light.
6. Go Viral
As people start Engaging your social posts, your content is going to expose to new audiences—their friends and followers. Going viral takes this concept one step further. As people share your content with their networks, and their networks follow suit, your content spreads across the internet, getting hundreds or even millions of shares and Engagement.
This exposure is especially beneficial because all those Engagements like, Share and comments show an existing connection with your brand. If I see that my friend likes your article, I may be curious to check out what you have to say, even if I’ve never heard of your brand before. In a world where there is far more content than any one can ever consume, a friend’s social share acts as a kind of pre-screening.
Going viral is not an easy task, but without social media it would be next to impossible.
There is no denying that Social media has many advantages for startups and established brands. By regular updating the right social media strategy, it will lead to increased traffic, better SEO, improved brand loyalty, and healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business.