Looking for the best Search Engine Optimization (SEO) Company in Bangalore? We offer Professional SEO Services in Bangalore, India with pocket friendly packages. Search Engine Optimization is an ongoing process which helps companies achieve their long term goals. Choosing a right SEO company in Bangalore is a bit confusing job because there are a number of SEO agencies are there in Bangalore, but, choosing a right SEO company will not only increase your ranking and traffic it also increases leads. Perfectly optimized user friendly content can improve your conversion significantly.
Our SEO Experts at Nexgen Digital marketing Solutions have the experience as well as expertise to rank your website on the first page of search engine. In SEO, content is the king and backlink is the queen but over optimizing your site or creating spam links can leave a negative impact on your search engine rankings. We know how to maintain the right balance between quality content and links. We analyze and understand the intent of every keyword and optimize the content to give you more conversions.
According to Ascend2‘s recent research “57% of marketers worldwide said relevant content creation is the most effective SEO tactic”. We optimize your site effectively for search engines as well as uses, because at the end of the marketing funnel conversion is what matters the most. Along with your website ranking, we also focus on improving your local business listing / MAP- Pack rankings to increase calls and store visits to your offline store/office. We believe in transparent communication and send you ranking and analytics reports regularly.
If your website is not optimized for search engine, then you are missing out on valuable traffic and potential customers. So how do you optimize your website for search engine? 3 words – Search Engine Optimization (SEO).
SEO is the work done in order to increase your website’s visibility on a Search Engine Results Page (SERP). Google alone has over 200 factors which it takes into consideration to rank websites around the world based on their relevance to a customer.
We at Nexgen Digital Marketing Solutions make use of our proven SEO strategy to help you rank higher on Google and generate massive traffic flow to your website. SEO is an important step if you want to harness the power of the search engines to bring traffic to your website.
90% of desktop users click on the first 3 organic search results when searching on Google.
75% of users do not go to the second page of results.
79% of users say they only click on organic search results.
93% of online experience begin with a search engine.
1. SEO Audit: The first step in the SEO process is performing the SEO Audit. The purpose of performing SEO audit is to identify the fundamental issues affecting your website’s organic search performance. SEO audit can identify the areas for improvement in the website.
We will perform SEO audit which will help us in understanding:
i> Technical issues
ii> Website architecture issues
iii> User Experience issues
iv> Content gaps on the website
2. Competitor Analysis: After performing the audit, the next step is identifying your business competition and analyzing their data. The goal for this stage is to identify the related websites which are ranking higher than you on Search Engine Result Page (SERP) for the keywords related to your service.
Steps involved in performing competitor analysis:
i> Identifying the known and unknown competitors: In this step we identify the known and the some of the unknown competitors in the business. Then we analyze the target competition based on the search terms they are targeting. This helps us to gain insights about who we are up against and how much effort is required to outrank them.
ii> Comparing your ranking with the competitors: After we have identified the competitors, we analyze the keywords to find out who the biggest competition is. Along with the major competitors, we also make a note of some of the unknown competitors coming up in the SERP. This helps in identifying the complete scope of the brands or the bloggers who are in competition with your keywords.
iii> Identifying the content opportunity to outrank competitors: In this step we identify – the type of content & quality of content being published by competitors, people following them on social media and their engagement rate. After identifying the content gaps, we look for ways to fill in the gaps by producing a great quality content.
3. Keyword Research: After analyzing the competition, we come up with the most effective keywords, both short tail as well as long tail keywords, that will bring quality traffic to your website and ensure success of your SEO campaign.
How we perform keyword research:
We identify all the relevant keyword phrases related to your business. We include these factors while performing keyword research:
i> Demographics: This helps us in understanding the characteristics and behavior of your target audience.
ii> Long Tail Keyword: Long tail keywords have less search traffic, but have a high conversion rate.
iii> Relevancy: Keyword Relevancy refers to how relevant the particular keyword is for your business.
iv> Keyword Mapping: Keyword mapping is a process of assigning the relevant keyword to the relevant service/product page.
4. On-Page Optimization: After assessing the keyword, we work on the on-page requirements for the website. On-page optimization refers to all the actions that are directly taken within the website to improve its ranking on the search engine. It involves optimizing both content and technical aspects to improve the quality of the page.
Based on the keyword research, we optimize various aspects of the web-page and they include:
i> Title tags
ii> Meta description
iii> URL structure
v> Title and alt text for images
vi> Geo tagging the images
vii> Internal links
ix> Removing duplicate content
x> Optimizing the content
We also take care of the technical aspects of the web-page which includes:
i> Optimizing website speed
ii> Removing dead links
iii> Structured data
iv> XML sitemap
5. Off-Page Optimization: After completion of on-page activities, we focus on off-page requirements for the website. Off-page optimization refers to activities performed outside of the website. It involves building quality links and promoting the website across social media channels. Off page optimization ensures that the website retains the top ranking on the search engine for a long term.
The process we follow for off-page optimization includes:
i> Backlink Profile Analysis: The first step is detailed backlink analysis where we assess the qualitative aspects of the backlink. During the analysis we find out:
a. Links per domain ratio
b. Deep link ratio
c. Follow and nofollow ratio
d. Anchor texts
ii> Topical Relevancy: While analyzing the backlinks we ensure that the backlinks to your site are relevant and are ideally integrated.
iii> Social Media Marketing: Social Media marketing is considered as part of “off-page SEO” and also a form of link building. Social Media links can indirectly affect your website performance and generate additional traffic.
6. Measure the Results: We constantly monitor and analyze the website with the help of different tools. This helps us to keep track of the ranking position of keywords, provide detailed analysis of backlinks and track data and errors in order to further improve the website.
Local search engine optimization has become a key element for small and medium size business. Google search has become incredibly local in nature for many searches. The most important factor for any small and medium size business to come up in local searches is to claim the Google My Business (GMB) listing.
The Google My Business acts like a mini website for your business and informs the potential customers about who you are, where you are, what you do and how to contact you.
Our Local SEO Services helps you get direct calls and store visits. We optimize your Google My Business Listing in order to bring it up in local 3-pack. Here is a brief description of what we do to improve your local ranking on Google:
Updating NAP: A local search result favors the user by offering the most detailed and accurate information. We ensure that all the relevant fields – name, address, phone number and description of your business are completed and provide accurate information about your business.
Verify the Location: The next step is verifying your business location. This provides an opportunity for your business to appear across all the Google products like Maps and Search.
Include Keywords: Google uses a variety of signals to provide the users with the most relevant results. Including relevant keywords and search phrases associated with your business is helpful since it becomes easier for Google to match with the right searches.
Keep Business Hours Accurate: It’s important to enter your opening hours and also update them based on the holiday season or special events. This helps the customer to know if the business is open.
Add Photos: Adding photos to your business listing can be helpful for customers to show the products and service your business offers. Businesses who frequently update their photos generally receive more click-through to their website as compared to business without photos.
Managing the Google Reviews: Interacting with the customers by responding to their review shows that your business values its customer. The reviews will not only have a positive effect on the potential customers, but it can also help in bringing up your business in “local 3-pack”.
Search Engine Optimization can be a powerful tool to boost up website traffic and online sales. However, in order to be truly effective SEO requires careful planning and time. It takes around 6-8 months to see success in SEO with the constant effort. This includes performing key-operations on a daily basis like:
i> Monitoring competitors
ii> Constantly updating new content
iii> Finding link opportunities
Frequently Asked Questions
Search Engine Optimization is an ongoing process to increase the website traffic through organic search queries.
Organic SEO is a process used to obtain a high ranking on the search engine result page in natural way. It is done by optimizing the website and writing high quality and relevant content.
Investing in SEO is important in 2019 because:
i> SEO offers long lasting results for a business
ii> Organic search is the primary source of traffic
iii> SEO offers credibility and trust to the audience
iv> SEO can acquire more customers and more traffic.
SEO for the website can be done by:
i> Mastering keyword research
ii> Understanding the competition
iii> Optimizing the website
iv> Producing high quality content
v> Building social media network
i> Improve the on-site SEO
ii> Focus on Technical SEO
iii> Match content with search intent
iv> Reduce bounce rate
v> Build backlinks to the website.
vi> Publish high quality and unique content
To see the SEO results, it can take around 6 months to 18 months, depending on the competitiveness of the industry.
SEO audit is a process of analyzing the website based on various factors to understand how it stands against the competition.
SEO is an ongoing process. You can stop doing SEO but the competitors vying for the keyword can take back the number 1 position if the website is not actively monitored and improved.
Every agency has different costing parameters for SEO Services. Few agencies charge based on keywords ranking and others charge based on results or revenue generated. We at Nexgen Digital Solutions charge based on the number of keywords to be ranked on the first page.