Why PPC (Pay Per Click) Advertising Services?

Pay Per Click (PPC) is the most effective advertising channel where the ads appear on the top and bottom of Google Search Results. PPC advertising can be a good method for targeted marketing specially for small and medium size business who are unable to compel organic traffic on their website. If the campaign is set up right, PPC can be an extremely effective way to appear in front of potential customers looking for your service.

Nexgen has completed 8 years as a successful PPC Company in Bangalore. In these years we have managed campaigns of various well know brands in India. Our PPC specialists in Nexgen Digital Solutions develop an optimal strategy and constantly monitor the campaign. This helps them fully capitalize on the full potential of the PPC campaign.

PPC (Pay Per Click) Workflow

Analysis:

The first step to conduct a successful PPC campaign is reviewing the account structure. We expand, test and analyze your website to look for opportunities to improve the campaign. Here is a brief description of how we analyze your campaign:

Reviewing the account:

This gives us an idea to expand, test and analyze your website to find opportunities to improve the campaign. While reviewing the account, we look at: a. The budget of the campaign b. The bidding strategy c. The number of campaigns running

Analyze the Audience:

Selecting the right audience is key component during the PPC analysis. We look at the demographics, the device our audience uses to access our Ads, the socio-economic status and interest to better understand your audience. This helps in creating personalized ad copies that resonate with the audience, leading to more conversions for the business.

Analyze the Competition:

It’s important to analyze your competition while performing PPC analysis. It gives us an idea who we are up against, the keywords that the competitors are trying to bid for, how their campaigns are performing.

Keyword Research:

The next step in the process of creating the PPC campaign is carefully choosing the relevant keywords. Choosing the right keywords is the foundation for everything while running PPC campaigns. Carefully selecting the right keywords can avoid unnecessary clicks and wastage of money. Here is a brief description of how we perform keyword research before running the PPC campaign:

Keywords on Your Website:

The best place to find keyword ideas is on your own website. The website can be full of keyword ideas, both short tail and long tail, which the customers would be more likely to type while looking for your services/product.

Cast a wide net:

The next step is coming up with “obvious” keywords that the user searches while looking for your service/product. Once we have the keyword list, we put it through Google Keyword Planner tool to find more related key phrases.

Spy on Competition:

With the help of various tools, we find out the keywords that our competitors are bidding on. If the competitors are bidding on certain keywords, there’s a good chance the keyword is worth bidding on.

Negative Keywords:

The most important part of keyword research should be to carefully select Negative Keywords. Negative keywords are keywords that you don’t want your ads to show for. Carefully choosing your negative keywords can help in controlling the ad spend.

Updating the Keyword List Regularly:

While running the campaign, there might be few keywords that might trigger the ads. It’s important to carefully monitor these search terms in order to decide whether these search phrases are relevant or not.

Creating Ad Copy:

After keyword research, we work our magic on creating extremely engaging ad copy for our ads. Regardless of how powerful your campaign targeting is or how engaging your landing page is, without an engaging ad copy, the PPC campaign efforts may fail. To create an engaging ad copy, we follow these steps:

Be Relevant:

The ad copy can be extremely important in gaining relevance with the potential customers. To do this, we ensure that the keyword theme in the ad group and the keyword/ad copy that we use matches the landing page. If the ad matches the user’s search intent, they are more likely to click on the ad.

Attention Grabbing Headline:

The headlines in the ad copy should be both compelling and attention grabbing. Using the relevant keywords in the headline can increase the Click Through Rate (CTR).

Highlight Unique Value Proposition (UVP):

UVP describes the benefits of your business and what distinguishes you from the competition. We ensure that there is a unique value proposition which makes your ad stand out from your competition.

Call to Action:

The call to action in the ad copy is great way to drive clicks to your website.

Creating Ad Extension:

The ad extensions can boost the CTR and we ensure that the ad extension is unique and stands out of the crowd.

Creating Landing Page:

A landing page is a “lead capture page” which appears in response to clicking on an ad copy. The landing pages are designed for the users to focus on the copy or message tailored to the conversion goal on the page. Here is a brief description of the best practices we follow while designing a landing page:

Landing Page Improve Paid Search Campaign:

Quality score, a factor used to improve the ad rank and cost per click, can help in improving the paid search campaign. The quality of your landing page plays an important role in improving the quality score. Some of the other factors which contribute in improving the quality score are: a. Click Through Rate b. Keyword relevancy in ad group c. Landing page quality d. Ad text relevancy

Landing Page Increases Conversions:

When the user lands on the landing page, they either take action immediately by filling out the form or leave the page immediately. We ensure that the landing page is designed in such a way that it is more focused on converting the leads into customers.

A/B Testing the Landing Page:

We also set up different landing pages to perform split tests. It helps us to make informed decisions about the elements on the landing page and gives us an idea about which page has a better conversion rate.

Optimizing the Landing Page for Mobile:

We ensure that the landing page is responsive and optimized for the mobile screen. Optimizing the landing page for mobile can have performance benefits.

Measure the Results:

We constantly monitor the campaigns to look for opportunities to make the campaign more profitable. While the campaign is running, we constantly make changes to the bidding strategies to improve the ROI and the conversion rates. We report the progress of the campaigns on a monthly basis.

PPC (Pay Per Click) Services We Offer

As a Leading Pay Per Click Advertising- PPC Company in Bangalore, we manage different ad campaigns. Such as:

1. Search Engine Marketing:

We create and run campaigns for your business on different search engines to get quality traffic from people who are actively looking for your services.

2. Display Advertising:

We create unique and attractive ad banners for your business and display it in front of the right audience across the web in order to create awareness about your brand.

3. Mobile Marketing:

We design mobile banners aimed to reach the target audience on their smartphone or tablets. This is helpful for companies looking to market their mobile app or have mobile specific products.

4. Video Ads:

We design engaging display ads with video in them to create brand awareness.

5. Shopping Ads:

For e-commerce, we focus on shopping ads for brand exposure, helping them to compete with big players in the industry.

What will you get with our PPC management services?