10 Reasons Why Your Business Needs Online Presence
With all the buzz around technology, innovation and Internet of Things, it is indeed very strange to see that most micro, small & medium businesses in our country in general are yet to chase the technology adoption curve in terms of getting their businesses online or having online presence.
In fact, while most would agree the importance of all things internet and the inherent need to be seen online, when it comes to their own business presence online, there’s a general lack of enthusiasm, seemingly, for the following reasons:
- It’s either a wastage of time and/or money
- It’s meant for the rich & large companies only
- Convinced that websites do not benefit their type of business
- Can expose their company secrets to the competitors, hence will lead to their down fall.
Digital Marketers and Internet experts believe that if businesses do not deal with their fears and anxieties, they are likely to be left behind in this competitive world.
Following are 10 main reasons why your business / brand need an online presence right now:
Reason 1: Low Advertising and Marketing costs
The one-time cost of designing a website and annual fees on renewals (domain & hosting) and website maintenance is in fact, just a smallest fraction of the cost; you probably spend a year on printing out brochures, billboards, flyers and many others?
And yet, you’re guaranteed of wider market coverage than what these offline marketing efforts can deliver.
Reason 2: 24/7 business operations
With online presence, your organization is open for business to anyone, anywhere around the world for all 24 hrs a day, 12 months a year, at no extra cost. Imagine finding an order or inquiry about your products waiting for you to just click reply and business transactions start on another or different level. The website that has a form, email and order online function, will obviously prompt a client to leave a message or call you later.
Reason 3: Your online presence adds Confidence, Trust, Belief and Hope into your clients
Your online presence is indicative of how your business is a step ahead of the others and how your products are easily understood. You will agree that customers would always purchase a product or service they have understood. No one wants to buy something is ignorant about!
Reason 4: Communication and Customer Care at its best:
Imagine just sitting behind your computer and click on the send button and in just seconds you have notified all your existing and prospective clients about your new products, promotions, achievements in quickest move possible. Imagine you providing answers through website (CAQs: Commonly Asked Questions) to those constantly boring questions that you have had over and over again about your business. Do you think this would be possible with poster letters?
Reason 5: A Complement in Branding
Did you know that having a nicely designed website can strengthen your Corporate Image and Improve Your Branding? That is why hiring a professional website designer or company is very essential. Because you want to emphasize the branding then usability, easy access, friendly look of website is so important
Reason 6: Increased Business Relationships
Research has shown that enhanced marketing and management in business relationships brings big sales to companies. This is characterized by an exchange between two or more parties. In simple terms your website could contain information related to other businesses your clients might show interest for.
Reason 7: New Consumer Generations
Most companies do not make vendor selections based on online searches alone, however, there’s every possibility initial searches are done online to research information and find potential vendors. It makes sense to put a quality website in place for them.
Reason 8: Market Survey Online
Do you want to know how your products or services are faring in the market? Your website can just do that with help of tools like opinion polls, survey, statistical tools and many more out there.
Reason 9: Contact information
With your website, your contact details are just a click away. This makes it easy to be located by anyone, anywhere which actually the hardest thing otherwise. With Google Maps integrated to your website, it’s you just made it more convenient.
Reason 10: Sales
Without sales or selling more than you spend, your business is doomed. By having an online presence, you allow for the sale of your products or services around the clock to whomever, whenever with no or hardly any limitations; unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves, is crucial to your brand and accountants smile. In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!
It is therefore, imperative for every business to have an online presence. The more professional your website is, the more advantages you can gain. If you want your business to succeed, you have no choice but to include other online social media tools that can help you tremendously to grow your business.
Business owners, who don’t get involved with online interactions, could be ignoring the potential opportunities that arise as a result of online interactions with a great number of clients.
You will see that interacting online is rewarding, exciting and enticing. Take full advantage of it for your business. Having an online presence will present you with many more opportunities than you would have otherwise, it will give you a greater opportunity to build your brand, it will expose you to endless marketing possibilities, it will give you a greater opportunity to get to know your clients, and it will allow you to see metrics on how you are doing. You have the potential to share a relationship that is mutually beneficial and one that can carry you far into the future.