- October 23, 2018
- Posted by: NexGen Digital
- Category: Digital Marketing
Instagram vs Facebook Marketing: Which is best for Your Business?
Instagram vs Facebook Marketing? If you thinking to launch a successful campaign using just one of the most popular social networks. But the problem is you don’t know which of the platforms is for your business. Facebook and Instgram are among the most popular. So you’d want to take a closer look at the benefits of each of these platforms. And this blog post is going to help you do just that.
Instagram is the new Facebook for the up-and-coming generation, but if you are in traditional business, there is a good chance that you may not taking advantage of either social media platform the way you should.
Instagram and Facebook, both are Effective
Conversion rates can be eight times more effective than other online advertising. One of the main reasons behind these platforms present relevant ads customized by user-curated preferences. How does it work? Every time a Instagram or Facebook user “likes” an image/post, joins a group, or comments on a page, that information gets put into an algorithm. When you create an ad campaign on Facebook, you can choose to target users based on that data. For example, if you are trying to sell custom leather motorcycle jackets, you might target people who have liked Harley Davidson, Motorbike’s, Royal Enfield, Bajaj Avenger, or a host of other related topics. More you specific about your target customer’s interests, the higher your conversion rate is likely to be, results greater ROI.
Bonus Tip: Sneak a peek at the likes and interests of your top customers on Instagram and Facebook, and then target those topics in your ad campaign.
Both are Expansive
Facebook currently have nearly 2 billion monthly active users, while Instagram has 700 million monthly active users and is on trend to add another 100 million every six months. That’s almost one-third of the World’s total population, and the number of users is increasing daily. In other words, unless your target customer is lives in China, North Korea, or Iran (where Facebook and Instagram are banned), he or she is either on these platforms or will be soon. But don’t let this massive, global scale of these platforms scare you off. You have option to narrow the scope of your ad campaigns by gender, keywords, interests, and region. So even if you are a local company that does business within a specific region or local area, social media ads can help you find new paying customers.
Bonus Tip: Don’t market to everyone—set the correct age, gender, geography and demographics of your target customers before you start your ad campaign.
Both are Easy to Use
Anyone can create a marketing campaign on Instagram or Facebook in just minutes. Not convinced? As all we know Facebook acquired Instagram in 2012, and ad campaigns for both platforms can be set up on the Ads Manager page. Give it a try right now. Even a “Quick Creation” button is there if the standard setup process feels like too much work. And don’t need to worry if you have a limited budget. Generally you can run a successful ad campaign for mere pennies per click (although in more competitive markets, you should expect to spend more), and both platforms allow you to set a budget on the amount spent per day, so you have control the pace at which your money gets spent.
Still, if your budget allows for it, you may benefit from hiring us, We at Nexgen Digital Marketing Solutions LLP. run your ad campaigns for you. Nexgen will be able to increase your ROI, as we have the expertise to ensure that your ads are visually appealing and your target demographic will view those ads. Remarketing, sales funnel strategies all will be done by us to ensure the maximum Accusation and Conversion Rates.
Instagram vs. Facebook: What’s the Difference?
Let’s have a look at the fundamental differences between Facebook and Instagram. As mentioned previously ad campaigns for both platforms can get created in the same place; however, that does not mean your company should be advertising on both platforms. There are several factors should be considered when deciding where to spend your budget. And If you are looking for Organic Growth, We personally love Instagram due to its great favor tends to #Tags, with the right #Tags, and right content with the little patience your Instagram can go viral. But today we are going to discuss the Ads for Instagram and Facebook.
Age may be the most important demographic Factor between Facebook and Instagram. As the following graphs shows, Facebook skews significantly older than Instagram. Although the majority of Millennials uses the both platforms, Instagram’s user base decreases drastically after the 18-29-year-old age group, while Facebook maintains a significant user base even with the 65+ age group. Under 18, Instagram is the clear winner. Primary research reveals more than 80% of all high school students in the U.S. having Facebook accounts, but mostly prefers Instagram for daily use.
Bonus Tip: Are your customers over 50? Advertise on Facebook, not Instagram.
Facebook users are spread almost equally across household incomes, so business owners can be confident their target customers, have a presence on the platform. Instagram users cluster slightly higher on the scale, with the highest percentage of adapters (60%) being in the $100k+ household income segmentation globally.
Serious business owners do not just pursue households with the largest income, however; target your product at the specific segment you hope to reach. Top Brands which focus on a particular niche should target households at the top of the income scale, while budget brands should focus on the bottom of the scale. Some Biggest firms, like P&G, have mastered a high/low approach, in which they sell to both ends of the market with different products. So be clear about who you want to target, and direct your marketing campaigns towards them.
Pro tip: Lifestyle brands should focus on Instagram.
Countries with the highest number of Facebook users are India and the United States, with Brazil and Indonesia next in line. This reflects size of population, as well as economic well-being and Internet freedom (Facebook and Instagram are blocked in China, but China’s most popular social media platform, WeChat, has nearly one billion users).
Bonus tip: Use both Facebook and Instagram to penetrate international markets with ease and within budget.
Engagement:Instagram’s Volume vs Facebook’s Scope
Facebook’s larger audience means, ad campaigns have the potential to reach a larger audience. And Facebook also offers several methods of interaction, including feed ads, business pages, right-hand-side ads, groups, and a chat function. This makes the Facebook better at distributing information, as lengthy text can be displayed, articles and web pages can be linked to directly in Facebook, and businesses and consumers can hold real-time conversations.
Although, Facebook’s broader scope, Instagram is better at high volume engagement.in A survey of random companies reveals that company and brand likes may be drastically different across Facebook and Instagram.
Instagram users not only seem to be more generous with their likes, but they also spend significantly more time on company pages once they navigate there. Traffic comes from Facebook averages 105.55 seconds per site visit, while traffic from Instagram averages 192.04 seconds per visit. Although it has been more difficult to attract traffic from Instagram than the Facebook, Instagram now allows users to pay to boost posts, which includes adding a direct link to a post, rather than relying on the notorious “link in bio” tag we all know so well.
Content: Positive Surprise on Instagram, Humour on Facebook
When you start designing ads, keep in mind the type of engagement users prefer on each platform. Instagram favors to positive and surprising content, while Facebook lends itself to entertaining content that can easily be shared and discussed. Don’t limit your campaign to images; videos have result in 62% higher engagement than photos alone on both Facebook and Instagram. Regardless of whether you are creating an image or video, make sure to include visual signals about brand identity, including color scheme and logos. Users should be able to identify your content the instant they come across it, even if they are scrolling on a mobile device. For the videos, it means creating content that is designed to be viewed with the sound off, and that make curious viewers within the first two seconds, leading them to click the ad for the full viewing experience.
Bonus tip: Are you marketing fashion or beauty products? Instagram is the platform for you. Are you marketing services? Facebook is likely to return better results.
Let’s conclude: Two Overlapping Social Media Platforms with Key Differences
We hope, it’s clear now why you should be using Facebook and Instagram to market your company (it’s effective, expansive, and easy to use). But you should have a better sense of how to create quality content, and how to decide between advertising on Facebook, Instagram, or both.
f you have any queries, please share your comments below, and also share your experience if have launched campaign in the past.